HLTH Booth

A full redesign of Headspace’s front door

ContextHeadspace.com looked dated and felt like a separate brand from the app. It also undersold the company: visitors couldn’t see the full range of what Headspace offered, or that it served both individual members and organizations.

ApproachWe treated the site as the front door to a brand people already know and love. That meant a refreshed visual language, real glimpses of the product through in-app screens and playable meditation snippets, and bespoke illustration and motion. Underneath sit a modular system and a redesigned navigation that scale from mobile to desktop and guide both D2C and B2B audiences.

Results+10% conversion rate
+19% clicks to checkout

DeliverablesWebsite Design
Navigation
Design System (Modular Templates)
Brand Guidelines (Modules) Illustration
Animation Direction

Team Creative Direction: Dani Balenson, Tina Hardison
Brand Design: Lauren Allik, Ryan Legaspi, Marissa Meier
Illustration: Ryan Cox
UX Writing: Sandy Sanchez, Crystal Smalls
Animation: PJ Kim
Producer: Melissa Don