HLTH 2024

A welcoming, desert-inspired booth for Headspace at HLTH

ContextHeadspace returned to HLTH as a sponsor for a second year to meet health plans, employers, press and B2B partners, while launching coaching and EAP as part of a full spectrum of care. With Headspace’s Chief Product & Design Officer on the main stage across the aisle, the booth had one job: turn that attention into conversations.

ApproachWe leaned into Vegas in a way that still felt like Headspace. The desert road became the story: an oversized Dot waiting at the end of it, with the line “Mental health for better outcomes ahead.” Warm color and illustration kept it human among clinical booths, and a claw machine stocked with Ebb plushies gave people another reason to stop and stay to talk about the range of mental health care Headspace offers.

DeliverablesBooth Design
Environmental Graphics
Activation (Claw Machine + Ebb Plushies)
Merch ( Shirts + Enamel Pins)
Motion Graphics

Team Creative Direction: Dani Balenson, Tina Hardison
Design: Ryan Legaspi
Illustration Support: Ryan Cox
Copy: Crystal Smalls
Animation: PJ Kim
Producer: Rami Khazen