SPUR Regional Strategy Campaign


Poster Campaign, Strategy, Art Direction

2019

I worked with San Francisco Bay Area Planning and Urban Research Association (SPUR) a Bay Area non-profit that focuses on urban policy and advocacy for the region.

The goal for the project was to create a “propaganda campaign” that would envision the goals that were outlined by SPUR’s Regional Strategy.
I collaborated with Batul Rashik to create three directions that talked about different problems the Regional Strategy would help alleviate



Client: SPUR
Communications Director: Allison Arief
Project Coordinator: Tracy Tanner
Creative Director: Eric Heiman
Collaborator: Batul Rashik




San Diego, CA
© 2023 Ryan Legaspi
Last updated December 2021