KINDA

Art Direction, Identity, Packaging and Marketing

2019

The brief was to create a branding and identity system based on a “How Might We” statement we proposed. How might we give people an alternative cannabis experience through CBD.

I created packaging and labels for various products that had promoted the use of CBD as a health and wellness product. Additionally, I used the Artvive app to create augmented reality posters that would change once you scan over it with your phone.